Privacy Policy & Cookies Policy

Privacy Policy

This policy applies solely to information collected by (the “Site”), and is effective July 8, 2020. If you use our Site on or after July 8, 2020, you agree to this policy.


Information We Collect Automatically When You Visit Our Site

Similar to most websites, certain kinds of information is automatically or passively collected, retained, and used when you visit our Site:
• Log Data. When you visit or use any website, including our Site, your browser or mobile device creates certain information, which is logged. Log data may include your Internet Protocol (IP) address, searches, browser and system type and settings, the date and time you used the Site, how you used the Site, cookie data, and your device data. We use third parties to collect, retain, evaluate, and make available to us this information when you visit our Site. We use this information to maintain and monitor the Site, including its availability, functionality, speed, and security to make the Site more user-friendly and to improve your experience when you visit it.
• Cookies and Similar Technologies. We use cookies and similar technologies to improve our Site, auto-populate your preferences and settings, and to collect analytic data. For further information about cookies and similar technologies and how and why we use them, including how to opt-out or disable them on your computer or mobile device, click on the Better Lead Policy Cookie Policy.

Information Third Parties Share with Us

• Device information. We use third parties to collect information about the device you use to visit the Site, including device type, operating system, and settings. Whether we collect some or all of this information depends on the device you use and its privacy settings. We do not have any control over the third parties that provide us with your information, including how they collect, process, or disclose your personal data.

• Site Use. We use third parties to collect information about your and other visitors’ interactions with the Site. These services use cookies and similar technologies to measure how users interact with our Site. The data that is collected and made available to us includes search terms used to reach our Site, which websites visitors came from, event data (pages and content viewed or clicked upon), the event date and time, searches within our Site, and visitors’ IP addresses. This allows us to understand how many people visit our Site, how they use it, whether they are new or returning, how often they visit, and how they interact with the Site. We can also use this information to test and to improve our Site to provide you with a more relevant and meaningful experience. We do not have any control over the third parties that provide us with your information, including how they collect, process, or disclose your personal data.


In addition to specific uses discussed below, we generally use the information we collect to improve our Site’s function and content, to stay in touch with you about activities or news, to expand our viewers, and to notify you about updates to our Site.

Aggregated Data

We also use and share aggregated information about our Site’s visitors.  Aggregated information does not identify any particular individual and is used for compliance, analysis, demographics, and our other legitimate purposes.


We keep your information as long as necessary to accomplish the uses described in this Policy.  When we no longer need to use your information and there is no requirement we keep it, we’ll either delete or depersonalize it so you can’t be identified.


Our Site is not directed to children under 13 years of age, and we do not knowingly collect information from children under 13.  Additionally, if you are in the European Union you must be over the age at which you can consent to data processing under your country’s laws or you must provide parental consent.  If you are a parent and believe your child is receiving our communications and you don’t want them to, or if you believe we are collecting your child’s personal information, please contact us.


Our Site may contain links to other websites.  We are not responsible for other websites’ content, cookies policies, or privacy policies.  Please be aware when you leave our Site. We suggest you read other websites’ privacy policies, which may collect your personally identifiable information.  


You have choices about your data and how we collect, use, or disclose it.

You can control cookies and other automatic data collection and storage through your browser and/or mobile device settings.  Please check your software or device manufacturer’s instructions and/or click here to access Better Lead Policy Cookie Policy to learn more about how we use cookies or how to disable cookies on your computer or mobile device.

Though our Site is not specifically directed towards the European Union (“EU”), and we don’t have a physical location in the EU, if you’re located in the EU or the European Economic Area, contact us to:

  • Request we share with you the information we have collected about you.  This will take about 30 days;
  • Request we correct or delete your information;
  • Object to the processing of your information; or
  • Request we send the information we have collected about you to other organizations.


We reserve the right, in its sole discretion and without any obligation, to modify or correct any errors or omissions in any portion of this Site, including its terms of use and privacy policy.  If our information practices or privacy policy changes at some time in the future, we will update our privacy policy to notify you of the changes and provide you with the ability to opt out of these new uses.  Please check back at our Site periodically.  We may change this policy from time to time, and if we do, we’ll post any changes on this page.  If you continue to use our Site after changes go into effect, you agree to the new policy.  If the changes are significant, we may provide a more prominent notice or get your consent, if required by law.

If you feel we are not following our privacy policy or to review or request changes to your contact information, please contact us.



This Cookies Policy explains’s use of cookies and similar technologies when you visit our website, (the “Site”). It provides you with information about how and when we use cookies on the Site, as well as how to control our use of them. When you first visit our Site, you will be asked to consent to the use of cookies.

If you do not want to use cookies, you may disable their use in your browser. Disabling cookies may affect your experience of the Site. You may also choose to delete cookies after you complete your Site visit.

What are cookies, and why do we use them?

Cookies are small text files that are placed on your computer or mobile device, through your browser, by the websites that you visit. These text files can be read by these websites, through the browser, and help to identify you when you return to a website. Cookies do not run programs or deliver viruses to your computer.

Some cookies are set by, and some are set by third parties. The cookies that third parties set can recognize the device you use to visit our Site as well as when you visit other websites. Cookies are used to make the Site work properly, help make the user experience more efficient, and to track metrics to help us improve our Site and the information we provide.

What cookies are set on our Site?

Most of the cookies set during your visit to the Site come from third-party companies that we use to monitor and improve the user’s experience. We also set a small number of cookies to ensure the website platform functions properly and securely. Cookies fall into the following categories:

  • Necessary Cookies: There are cookies that are essential to use the Site, like securely authenticating users when they log into the Site or when a donation is made online to support our work.
  • Functionality Cookies: These cookies help us create a better user experience by enabling personalization and engagement, such as displaying certain popup notifications one-time only. See the below Social Media Plug-Ins section for more information about similar technologies used for this purpose.
  • Analytics/Performance Cookies: These cookies allow us to monitor our Site’s performance. We use them to understand how people use our Site so that we can continue to improve the Site and your experience when you visit.
  • Third-Party Cookies: These cookies are set by external services, such as YouTube, when you visit a page on our Site containing a video or other resource embedded from that third-party service.

How can I disable or delete cookies?

You can control cookies and other types of automatic data collection and storage through your browser and/or mobile device settings. Please check your software or device manufacturer’s instructions to learn more about your options.

Learn how to disable or enable cookies for Google Chrome, Mozilla Firefox, Apples Safari or Microsoft Internet Explorer or Edge.

What other similar technologies do we use?

  • Social Media Plug-Ins: To enable people to share our content across social platforms, we may sometimes include social media plug-ins for Facebook© and Twitter©. When you browse a page with a plug-in, it will connect with the social network platform and send information, including which pages you viewed, length of visit, and so forth. If you have an account with one of those social networks, this information can be stored in your account. Better Lead does not have direct access to information stored in your social media account.
  • Google Analytics©: These services are provided by Google, Inc., and require a cookie to run. The information generated by this cookie (including your truncated IP address) is transmitted and stored by Google on its servers located in the United States. It allows, in aggregate, us to monitor which Site pages are visited, what types of devices are used, how long people stay on the Site, what part of the country people visit the Site from, and so forth. Because Google only receives the truncated IP address, it can approximately identify your country and state location, but it cannot identify you, your computer or mobile device, individually. Learn how you can of opt out of Google Analytics.
  • Tracking Pixels:On our website, we deploy ‘tracking pixels’ — small snippets of code — from a limited number of third-party services to help us learn about how our website is being used, in order to improve your digital experience. The technology helps us determine, for example, the social media posts and campaigns that our visitors like the best, and if certain webpages are loading slowly. To block tracking pixels, you can use the Mozilla Firefox browser on desktop and Android, which blocks tracking content by default. Browser add-ons, such as Privacy Badger from the Electronic Frontier Foundation, and third-party ad-blockers also can be used to customize the cookies and trackers you choose to decline or accept.

In emails, we include a tracking pixel that is a small image file. The image lets us know whether or not you opened the email.

For more detailed information about the data collects and how we use it, please refer to our  Privacy Policy, above.